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Monday, April 19, 2010

Makeup tips for high-definition brides

At Studio Osborne, we think that high definition video is absolutely astonishing. I am continually amazed at the details I can see when going over footage in the editing process -- the surface tension of tears, individual feathers on a bird, a vanity light or photo flash reflected in the eyes of a bride.

But not every detail is as... amazing, so to speak. Brides are often concerned that HD can pick up skin flaws that standard definition video often overlooks, like fine lines, oily areas and uneven pores.

Luckily, Hollywood has your back! Here are some tips and tricks that have helped celebrities, news anchors and brides just like you use every day. They're all budget-friendly and will make you look amazing in high definition.

Stay natural and go light. Slathering on foundation will only make your face look fake and mask-like. Make your keyword "even" rather than "heavy." Likewise, make sure your foundation, concealer and powder matches your skin tone as accurately as possible.

Always use brushes. Avoid using your fingers, cotton balls, or makeup sponges to apply foundation, concealer or powder. These often leave streaks that high-definition cameras easily pick up. Instead, special brushes -- one for each step -- will apply makeup in an even, thorough and camera-friendly way. Sonia Kashuk's brushes, available at Target, are budget-friendly and come highly recommended.

Include mattifier. Most women don't usually go this far on a day-to-day basis, but mattifier is great for video and takes relatively little time to apply. Apply it under your foundation where needed, and it's instant, day-long control of pores, fine lines and oily areas. This "seals" your face for the day and blocks much of the stuff you want to avoid from the camera. Try Cargo's blu_ray mattifier, which is made especially for women who need to look good on camera.

Hire a professional, especially one experienced with airbrushing. Airbrush machines are still mostly out of the range of the average bride -- at over $200, Sephora's TEMPTU system threatens to break many a bridal bank -- but they're used by Hollywood professionals and news anchors to very good effect.

Splurge on some makeup designed with HD in mind, like Smashbox's HD line or Cargo's blu_ray line. A visit to Sephora or ULTA or a consultation at your bridal salon can give you more ideas.

Hire a professional, especially one that works with the local video production industry. Since news stations, production companies and videographers mostly work in HD these days, many local makeup artists have adjusted their style accordingly and can take care of any questions, comments and issues you might have with big-day makeup.

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